R&A Web design and SEO
- Client
- R&A Sonnenschutzsysteme
- Industry
- Sun protection systems
- Year
- 2025
- Services
- Web DesignSEODigital Solutions
Website redesign and SEO for R&A
Main Digital Solutions handled the website redesign, development and SEO for R&A Sonnenschutzsysteme. Our Aschaffenburg team rebuilt the site in 2025, bringing product presentation and customer enquiries into the same project. Visitors needed to explore the range, find relevant information and contact the company with a clearer idea of what they wanted.
The brief
The existing website no longer met the company's design and technical requirements. Its search engine optimisation also needed updating. R&A needed a structure that explained the products clearly and made the route to a consultation easy to find.
Our approach
We organised the pages around the questions people ask before choosing a product. Design, content and search presentation were developed together: which solution is being introduced, what does the visitor need to know, and where can they start an enquiry? That sequence informed our layouts and the development that followed.
A closer look
Responsive product pages for sun protection
We brought imagery and product information for terrace roofs and sun protection into a consistent page layout. The design gives the products room while keeping explanations readable. For mobile, we adapted the content order and access to contact options, allowing visitors to continue their research on a phone.
Search engine optimisation within the redesign
Our SEO work covers the organisation of pages by subject and the alignment of page titles, headings and product copy. Each product page has a defined focus. Terms from the range appear where they describe the content, connecting the search presentation with the offer visitors find on the website.
A website bringing in new enquiries
Since the redesign, R&A has reached more prospects and gained new customer enquiries. Our work connects the company's public presentation with a practical route to contact. The 3D configurator and CRM functions were delivered as the separate R&A Portal project, extending the website with further digital workflows.
VO Umzug
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