R&A Portal 3D configurator and CRM
- Client
- R&A Portal
- Industry
- Sun protection systems
- Year
- 2026
- Services
- Digital Solutions
A 3D configurator and sales portal for R&A
In 2026, we developed a custom web application for R&A that brings product configuration and internal customer handling together. R&A Portal includes a 3D configurator, CRM, ERP integration and a dashboard. Our team built both the customer-facing interface and the company's internal workspace.
The brief
Before the portal, R&A lacked an interactive product presentation and a convenient customer management workspace. Prospective customers needed a clearer picture of the solution they wanted. The team also needed a better overview of customer information, enquiries and the administrative work that followed.
Our approach
We considered the customer journey and internal handling together. For customers, the priority is exploring a product visually; for the company, it is the information and work that follows. Those requirements informed the application structure and how we connected its functions.
A closer look
Developing the 3D product configurator
The configurator we developed lets prospective customers view their selection in 3D. Its interface guides the configuration and makes the product easier to picture before a consultation. Customers gain a more specific understanding of their preferred solution, giving the conversation with R&A a clearer starting point.
CRM, ERP integration and a dashboard
For internal work, we brought customer information and enquiries into a shared interface. The dashboard gives the team an overview of handling and ongoing customer contact. ERP integration connects those tasks with business administration. Custom development aligns the interface with the operational process.
Product advice and customer management connected
The portal makes product consultation easier and brings more organisation to internal customer handling. It complements the R&A website we also delivered: the public site introduces the offer, while the application supports detailed product selection and the team's continuing work.
R&A Sonnenschutzsysteme
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